The Canadian Alliance for Responsible Drinking (CARD) has officially launched to provide sensible information on alcohol & health issues. CARD\’s mission is to provide unbiased information and education that encourages responsible consumption and reduces harmful consumption. It’s an important objective during a time when exaggerated claims are circulating and when Canadians are likely confused about conflicting information from various levels of government. I am the Executive Director of the informal alliance which includes concerned citizens and businesses. There’s a short launch message located here that explains what we’re about. CARD’s web site is now live and provides plenty of information and resources on these topics. I hope that it will prove to be useful and will enable you to make smart and informed decisions about alcohol consumption.