Here is a policy update regarding the sale of wine in grocery stores in BC.
There are currently 4 main potential avenues for enabling the sale of wine in grocery stores in BC: 1) Transfer of VQA Operating Agreement, 2) Purchase of Auction Licence, 3) Transfer of Private Store Licence, and 4) Transfer of Government Store.
In respect of VQA store transfers, these licences are held by the BC Wine Institute. Most of the operating agreements associated with these licences have been purchased by a single grocery chain, the Overwaitea Food Group (Save-On Foods). A number of them are currently open for business. These licences only permit the sale of BC product and can sell wine on the regular shelves. There are no new VQA store licences being issued.
In respect of the Auction licences, the first round of auctions allowed bidding for the \”right to apply\” for 6 licences. All were purchased by Loblaws with cumulative bids totalling about $7 million. Another round of auctions for an additional 6 licences will be held at the beginning of December. The first of these stores opened this week in South Surrey (a Real Canadian Superstore). Like the VQA licences, these licences only allow the sale of BC product which can be sold on the regular shelves.
In respect of private store licence transfers, it is possible to transfer an existing LRS or IWS licence to a supermarket. This would generally result in a \”store within a store\” sales model although it is possible with an IWS licence to end up with the \”regular shelves\” model if the products sold are restricted to BC product. I am not aware of any such transferred licences being open for business at the present time … although some grocery chains have purchased licences that they may eventually use in this way. No new private store licences are being issued.
In respect of the government store transfer, it is possible for a government liquor store (not technically a licensee) to move to a supermarket using the \”store within a store\” model. I am not aware of any such transfers being open for business at the present time … although it is possible that some may be in the works.
Grocery store alcohol sales are also subject to municipal zoning and bylaw restrictions. Some BC municipalities have restricted the operation of the above licences by either not permitting the sale of alcohol in grocery at all or by making such sales subject to distance separation requirements (similar to the 1 km rule for private and government stores).
Trade Compliance Issue
As discussed here earlier, many of Canada\’s international trading partners have complained about the grocery model on the basis that it discriminates against imported wines (i.e. BC wine can be sold on regular shelves but imported product cannot). This issue is ongoing and received additional media coverage this week: California Wine Lobby Group Says U.S. to File Complaint Over BC Liquor Reforms. The progress or resolution of any such complaint may be affected by the recent election of the Trump administration – which appears to be poised to take either an anti-trade stance or a more aggressive position on international trade issues.
Ontario Grocery Wine Sales. The Ontario government has introduced a complicated system that will allow for an increase in the sale of certain beer and wine on the regular shelves of supermarkets as well as allow for the conversion of existing wine kiosks into \”regular shelf\” sales licenses. Basic information on the system is available from the AGCO site here: Beer, Wine & Cider Sales in Grocery Stores. However, this summary (Ontario Announces Bid Process for Wine Licenses) from the trade organization, Drinks Ontario, also provides some very useful links. It should be noted that the Ontario approach also provides preferential treatment to \”in-province\” producers since many of the new licensees will only be able to sell Ontario product for the first 3 years of their license term and the other rules regarding sales appear to favour Ontario producers.