Ongoing issues between the BC Wine Institute and the operators of the VQA chain of retail stores have blown up yet again after the BCWI indicated that it intends to revoke the licenses of two VQA stores, Carol\’s Wines in Coquitlam and Arrowsmith Wine Shoppe in Parksville. The problems mostly arise from the patchwork nature of BC\’s retail licensing system which is long overdue for reform. Unfortunately, it looks like only government action in the form of a complete overhaul of the system will resolve these issues for the long term. The full story is here on my marketing site, winemarketing.ca.
Categories