British Columbia's inadequate wine laws were in the news again this weekend as the "cellared in Canada" issue got prominent coverage on CTV News, BCTV, the CBC and in the Vancouver Sun. This story is an important one because it relates to a long standing practice where some of B.C.'s largest wineries sell imported wine with misleading packaging such that consumers think that it is B.C. wine. The LDB is complicit in this because they list and display these products as being from British Columbia when in reality they consist of almost all imported juice.

 

The full story on the cellared in Canada controversy is on my marketing site.

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