Written by Mark Hicken Mark Hicken
Category: Latest News Latest News
Published: 24 July 2016 24 July 2016

On Friday July 22nd, the Premiers of British Columbia, Ontario and Quebec announced a limited deal to improve access to Canadian wine in their respective provinces. The joint press release is here: Increasing the Flow of Wine Among Quebec, Ontario and British Columbia. The press release does not provide any detail as to what the initiative covers but it refers to easier on-line access to wines produced in these three provinces. It also refers to the fact that the initiative will be implemented through actions of the liquor boards in each province. As noted, there is currently very little information about the extent of this agreement.

However, it is possible that the agreement is based upon a relatively new e-commerce program unveiled by the LCBO (Ontario's liquor board) late last year, which indicates a process for "special orders" of Canadian wines. The details of that program can be found here: LCBO E-commerce, particularly in the links labelled "e-commerce presentation to the trade" and "FAQs about e-commerce" (both are PDF documents). If the LCBO program is the basis for this provincial deal, then the following characteristics would constitute the fundamentals of the program: